ELSPA launched the Askaboutgames campaign to give head to the growing demands for information on ratings. The campaign was aimed to inform primarily parents, about the age ratings system. They created a whole new website called "askaboutgames", and produced an awareness leaflet and dispense that was put into games stores nationwide. ELSPA arranged advertising to promote the campaign and liaised with the DfES (Department for Education and Skills) ’Parents Centre’ portal for parents, where they lifted much of the copy from askaboutgames.com to create a games-specific section of the site.
ELSPA and the VSC have always kept their retailer membership well informed about PEGI. The distributed "Retailer Pack" includes a Retailer Guide and training video/DVD, both with references to PEGI, as well as posters, leaflets and stickers.